It's photo production work for Double Standard Clothing, a contemporary fashion brand known for its edgy and minimalist aesthetic. The project involved end-to-end visual direction, including concept development, styling, lighting design, and post-production.

Our focus was to highlight the brand's core identity through clean, high-contrast imagery and thoughtful compositions that emphasize texture, silhouette, and mood. Whether in studio settings or on-location shoots, each photograph was crafted to reflect the balance between boldness and subtlety that defines Double Standard Clothing.

This series serves not only as a visual narrative of the brand’s latest collections but also as a testament to our ability to merge fashion storytelling with commercial appeal.

Each session was executed with close collaboration between the creative team and the brand, ensuring that every visual element aligned with Double Standard Clothing’s identity. From model selection and wardrobe coordination to set design and photo retouching, every detail was intentionally crafted to elevate the garments while maintaining a raw, authentic feel.

Lighting played a key role in reinforcing the brand’s duality—mixing soft natural tones with sharper, more defined shadows to create depth and emotion. The results are visually compelling images that not only showcase the clothing but also evoke the understated confidence and individuality that the brand stands for.

This project demonstrates our commitment to visual storytelling that is both strategic and artistic, delivering content that resonates with today’s fashion-forward audience while remaining true to the brand’s voice.